Purchase Intent

Crossover Readership of ML Readers:

31% also read SUNSET
22% also read COWBOYS & INDIANS
22% also read ARCHITECTURAL DIGEST
19% also read WESTERN INTERIORS & DESIGN
18% also read COLORADO HOMES & LIFESTYLES
14% also read COASTAL LIVING
11% also read SOUTHWEST ART
4% also read LUXE

Purchase Intent

91% of ML readers have purchase intent for your
products and services. Take a look at what they plan
to purchase in the next 12-24 months:

HOME PRODUCTS

Appliances 44%
Art/Antiques 34%
Building Supplies/Hardware 51%
Closets/Storage 25%
Decks/Patios 31%
Doors/Windows/Window Coverings 40%
Fireplaces 24%
Flooring/Carpet/Rugs 46%
Furniture/Home Accessories 54%
Home Electronics/Home Theater 21%
Hot Tubs/Saunas 17%
Kitchen/Bath Products 45%
Lighting 40%
Linens/Fabrics 33%
Reclaimed Wood Products 17%
Specialty Retail: gifts, accessories, tabletop 38%
Tile/Marble/Granite/Solid Surface 40%
Wall Coverings/Paint 36%
Wine Cellar Services/Materials 13%

HOME SERVICES

Architectural Services 18%
Financial Services 10%
Home Builders/Contractors 19%
Interior Design Services 13%
Landscaping 48%
Log Home Builders/Timber Framers 16%
Real Estate Services and Developments 18%
Remodeling Services 14%

LIFESTYLE

Automobiles 30%
Clothing/Accessories 50%
Cosmetic Surgery/Dentistry/Spas 29%
Jewelry 19%
Specialty Foods: liquor, wine & catering 35%
Travel/Events 50%

Cumulative AdQ Harvey Research 2006-2007 and 2004 MRI Custom Division Studies